Jouffre builds bridges around the globe. Our workrooms are proud to be entrusted for projects all around the world, including in the Maghreb region of Northwest Africa and in the Middle East, where each creation is designed and produced by our Moroccan craftsmen who are the guardians of an inimitable knowledge. This craft heritage is carefully preserved and enriched every day thanks to the passion and expertise of our teams.
We are pleased to present this prospectus, which is dear to our hearts : a printed catalog dedicated entirely to our Moroccan ateliers, to their exceptional savoir-faire and to their magnificent creations. This guide, written in French and Arabic, will allow our teams to promote their craftsmanship to our clients, prospective designers, and interior architects in the Maghreb and the Middle East.
Entirely created and printed in collaboration with Lyon-based companies, the brochure reveals itself through a new graphic universe, photos of the craftsmen, as well as cut-out pages inspired by Moucharabieh, an ornamental mosaic frequently used in the traditional architecture of Arab countries.
It is in the palm grove of Marrakech that the Alberto Pinto agency set down its suitcases to enlarge and redesign the dream house of a couple who fell in love with Morocco. Our upholsterers and seamstresses made all the blinds and curtains of the house, the upholstered bed bases of the many rooms, some sofas and armchairs as well as the seats and back cushions of the garden furniture.
ESCALE I ARMCHAIR
Our teams collaborated with designer Aro Vega to create the Escale I armchair. "Without my meeting with the Jouffre teams and their attention to detail, this armchair would never have seen the light of day." The Escale I armchair from the designer's Monogram collection was exhibited at the Collectible show in Brussels. Upholstered in a Carlucci bouclé fabric and resting on brass legs, this round armchair gave our teams a hard time, but they successfully met the challenge!.