Pravda Arkitect’s founder Laura Gonzalez trusted Jouffre savoir-faire for the room she conceived for AD Intérieurs 2018 exhibition.
Decoration is an art of accuracy and balance, using noble materials, savoir-faire and traditions that Jouffre Workshops master and perpetuate. This is why I entrust them with my creations, which they create with incomparable talent.> Visit website
For AD Intérieurs 9th edition, French Architectural Digest magazine editorial board selected 15 interior designers to imagine the different rooms of a parisian heritage monument. With the theme ‘Rough and Precious’, it is on the third floor that Laura Gonzalez designed her Cercle de jeu (“Gaming Circle”).
The notable interior designer plays with the colors and materials to bring feelings of delight and and aura of softness to the space. The founder of Pravda Arkitect agency entrusted Jouffre to fabricate a layout of 42 drapes in varied colors and sizes. The drapes were made in Pierre Frey fabrics. One of them, called “Palla multicolor”, was specially created by Laura Gonzalez for this event and brings a unique final touch of seventies’ spirit.
« Putting artistry and craft in the spotlight was our way of making an event such as AD Intérieurs a success. The know-how of Jouffre's workshops contributed to revealing the spirit that we wanted by creating this play circle. The attention paid to the composition of the curtains, the perfect finish of the drop, and the subtlety of the undulating movements is a quality specific to the craftsmen of this studio. We entrusted the workshops with this project, thanks to which the large velvet drapes have plunged us into a mysterious and attractive setting, determining the atmosphere of our living room. » - Laura Gonzalès
Translated with www.DeepL.com/Translator (free version)