The "Par Excellence" showroom

French Excellence in the heart of the United States

“Creating and running a venue shared by the leading French houses of luxury craftsmanship, so that they can promote their very diverse range of savoir-faire to American market players while pooling the costs involved in such an undertaking”

A word from Charles Jouffre, creator of the Par Excellence concept

“For many years, in our respective firms, we have all been driven by the same passion for our professions and underpinned by a common commitment – to earn our clients’ trust, to kindle their dreams and to satisfy them whatever their projects.

On some projects, our various fields of expertise have combined in complementary fashion. We must now go further… Our exacting standards, which you share, and my determination to carry out all types of project, have led many interior designers of international renown to take an interest in us – despite New York being a leading center of luxury craftsmanship. French Excellence must have no borders... It must be have a local presence, in the United States! Par Excellence in New York is the operational showcase of our outstanding array of French savoir‐faire.”

The concept

Par Excellence is a 2,150 sq ft showroom on two levels with a street-level window display. It presents and represents the various French houses of luxury craftsmanship in the field of interior design. Situated in central Chelsea, the internationally renowned district of Manhattan, it enjoys an exceptional location in an area where art galleries rub shoulders with work by today’s finest architects (Jean Nouvel, Tadao Ando, Frank Gehry, Shigeru Ban...). We are providing our “partners” with an exhibition space but also a set of services to give them easier access to the American market, so that they may export their outstanding savoir-faire.

The partners

Declercq Passementiers
The history of Declercq Passementiers began in Paris in 1852, with a tiny notions shop. The business was handed down by generations of notions makers, who passed on the traditions of what is now a rare trade. Today, Jérôme and Elisa Declercq are the sixth generation of the family, working together to write the next chapter. They take care to regularly refresh their designs, and to continually explore new creative avenues. To enrich its offering, Declercq launched a fabrics range in 2014.

Lison de Caunes
Straw marquetry is a French tradition dating from the seventeenth century. By devoting herself to the restoration of old objects, Lison de Caunes has played a major role in the revival of straw marquetry in current décor. The material is now once again attracting the interest of decorators and designers in France and beyond. Lison de Caunes works with them to create wall panels, furniture and objects for private clients and prestigious public venues.

Fondation de Coubertin
The foundation comprises four workshops, which are its cornerstones. The four Saint-Jacques workshops are exceptional enterprises. Complete mastery of the know-how and techniques they implement, the highly qualified staff who work there, and the quality of the equipment they work with, enables the workshops to carry out the most demanding creative assignments, whether for first-time installation or for restoration.

The joinery and cabinetmaking workshop produces high-quality work. It designs, build, and installs items of traditional and contemporary style, featuring all woodworking techniques. The metal and wrought iron workshop enjoys an international reputation for outstanding craftsmanship; it builds or restores all types of metalwork related to construction, fittings, decoration, furniture and sculpture. The stonecutting workshop designs and makes pieces of traditional and contemporary style, using all kinds of stone; possessing a high degree of mastery, its team can take on the most technically complex projects. The Coubertin foundry, established in 1963, gives sculptors the opportunity to take a truly creative approach to crafting their pieces, supported by a team of highly accomplished professionals.

Come and discover the “Par Excellence” showroom:
459 West 18th Street
New York, NY

The gallery


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